Value can be a very slippery thing. Some things seem to have clear inherent value. Food for example. It is obvious what is is good for and why people want it. So if I am hungry and there is only one choice of food, even if it is $50 for some plane baked potatoes I am going to buy them. Why? Because I am hungry. However, as soon as you begin to offer options and price variations the value of any particular option becomes much more hazy.
At that point each food choice competes with the others for what looks like it aligns with my priorities the most. What looks the like it tastes the best. What is cheapest. What is the healthiest. What reminds me of my mama's cooking the most. What I can eat while I am driving. What will impress my friends. In the end the value isn't intrinsic to any characteristics of the product. What finally matters is how closely you are led to believe the product fits with your values. And not your "values" that you would necessarily give if asked, but your true values.
So look at what you buy. Think about what your consumption says about you. It will be honest. I hope you like what you see.
No comments:
Post a Comment