Wednesday, January 27, 2016

What vs How vs Why - Another look

So after posting yesterday's blog I started thinking about another way of looking at those three words. How does it apply to creating content and writing?

What you are doing is the realm of the now. The Facebook, twitter, Instagram flood of sharing. While it certainly can be educational and interesting, it is more often rather shallow. Not that that is bad per se, but too much is certainly not good.

How, can be very productive. Instructions to fix things, methods for improving life, 37 ways to write a killer resume, this is where the bulk of the solid content is. The internet is a hugely valuable tool for being able to learn how to do almost anything, we are all better off for it.

Why, is of course the deepest level again. This is where we find the heart of the matter. This is where we find psychology, philosophy, and religion, passion and conviction. This is where we explore the deepest level of understanding in order to draw out the kind of world or life we really want to see.

I believe good content in whatever form it takes has to touch all three of those questions. What needs to be done? How can we do it? Why is it important?

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